Let me tell you a little bit of my background to set the stage. I grew up in Peoria, Illinois, the daughter of a sheet metal worker turned bowling alley manager and a stay-at-home mom. My mom got pregnant with me when she was a teenager and as such never had the chance to progress beyond a high school education. After me, she had four boys over the next ten years, so she was always a bit overwhelmed with managing the household, especially given that my dad was never there.
You don’t have to have money or connections or be super cute or off-the-charts smart to create the life you want. Check out my story.
But I was truly lucky because in the midst of a lot of confusion and not a lot of direction, I had my grandfather. Poppy, as he was called, was the person who influenced my life at a very early age. He was a self-educated man who grew up to be the Treasurer of Bradley University. He believed that I could do whatever I wanted to do in my life—just as he had done. And so from an early age we started reading together and he instilled in me the belief that education was the secret to escaping the path that my parents were on.
Lucky for me, he put me on the path of being a smart girl because clearly evidenced by this picture of me at age 8, I was not on the path to being a beauty queen! And, unfortunately, the beauty and the wardrobe did not improve as I aged!
My little academic accomplishments as a girl could have been easily derailed when I was thirteen. Poppy died suddenly of a stroke and left me to my own devices! His death triggered a series of events that would indelibly mark my future. First, my folks got divorced as my dad ran off with his long time girlfriend. That was not the worst of it because he was never around anyway. But when he left, he took his money with him and in those days it was perfectly acceptable to be a deadbeat dad.
My mother had to manage four children while she tried to find work to support us. She did everything back then from driving a bus to working as a 911 operator to being the activity director at a nursing home. She always had a couple of low paying jobs and we still needed food stamps to keep us afloat.
We went from lower middle class to just plain poor in a very short amount of time. This had a profound influence on me—I would not be poor and education was the only way to escape!
I graduated second in my high school, continuing the really poor wardrobe choices evidenced in my earlier years. I was fortunate to get both academic and financial scholarships to go to a prestigious liberal arts school, Knox College. I majored in Russian Studies with the idea that I was good with languages (German and French in high school, and I was a foreign exchange student to Turkey). I figured that if I was good at something, then I would get good grades, which would once again result in scholarships to law school. I was going to be a lawyer. Not that I had any interest in the law, but I knew that lawyers were rich. Rich was my dream.
Now let me fast forward a bit. I graduated Knox, got married the next day, drove down to Dallas as my new husband was going to get his MBA at SMU. I eventually ended up going to SMU to get my MBA due to simple math—I got a full scholarship to get my MBA whereas I would have to pay to go to law school.
I started in banking after I got rejected by Frito-Lay. But Frito came back a year later and offered me a job and from there my career was on a major positive trajectory.
For awhile. I eventually rose to the position of Division President at Frito by the time I was 36 and from there it got really interesting.
The interesting bits can be found in the advice on this site and in my book, Sleep Your Way to the Top (and other myths about business success).
And while I am proud of my accomplishments, my stupid moves will probably help you more as you navigate your journey.
Learn more about Jane Knows
Jane Knows was born out of the idea that the business world can be difficult to navigate and the choices can seem insurmountable. To be blunter, it can really suck. Politics, unwritten rules, mean people—it is all out there. But that is just the external stuff. What happens when you do things to sabotage yourself? Self-sabotage happens a lot and many times you don’t even know you are doing it…until it is too late! So after thirty years in business, making lots of mistakes and then rebounding, I decided it was time to help the next generation of leaders avoid the School of Hard Knocks. Let’s face it: life throws obstacles at us all the time, shouldn’t there be a way to know how to deal with the obstacles based on someone else’s experience?
But now you are asking yourself: why Jane? Why should I listen to her? Because I care and I know.
You can create the business life you want. With a little help.
First to the caring part. I care because I love to see people being successful. To be building a career that they are proud to say is theirs. Most of us get up every day and have to go to work. We have bills to pay and mouths to feed. We spend more waking hours at work than with our family. If you are going to be at work more than with your family, how can that work experience be as satisfying as possible? How can you be in control of that environment as much as possible? You might just have to trust me on the caring part.
Now to the knowing part. You won’t have to trust me here because I will share the facts with you. I was a President of a $1 billion division of Frito-Lay at age 36. I ran a division of Bestfoods (Oroweat and Brownberry Breads, Thomas English Muffins, Entenmann’s Cakes) that was over $800MM in sales. I was the President of Heinz in London and that was a $1.5 billion business. I was part of a team that got Hostess out of bankruptcy… the first time.
For the last ten plus years, I have had CEO positions in the natural and organic food ecosystems. From Rudi’s Organic Bakery (sold to Hain-Celestial) to Lily’s Sweets (sold to Hershey’s), I have been working on a smaller business scale, but a much bigger overall impact. This has led to great love and appreciation for better-for-you entrepreneurs and the new world of food that they are creating.
It’s tough to navigate a successful career on your own, whether you take the corporate route or something entrepreneurial. Which is why I co-founded Haevn in summer 2021. Think of Haevn as Your Career Navigation Team. Through our proprietary 1-1 concierge service, we build a personalized program of reflections, relationships, and opportunities to help you navigate your career trajectory. Become a Haevn member today: sign up here!
You can create the business life you want. With a little help.